Smith x Mitacs Internship V2.0

With COVID-19 accelerating the adoption and expansion of eCommerce selling channels, traditional retail businesses have been forced to adapt very quickly. Companies have to start re-thinking how they approach eCommerce and online selling in order to tap into new, high growth revenue streams. By pivoting and creating an online eCommerce selling presence, SME’s can use COVID-19 disruptions as a tailwind for robust revenue growth, rather than having it as a revenue blocker. This project will look to help the partner organization maintain and grow their eCommerce selling channels, expand internationally into new country markets using eCommerce marketplaces, build out a better online social media strategy, and create a loyalty program for online customers.

Faculty Supervisor:

Arcan Nalca

Student:

Partner:

AllPlus

Discipline:

Business

Sector:

Wholesale trade

University:

Queen's University

Program: