Social Media and Marketing Plan for Community Futures

Community Futures Ventures, located in Yorkton, Saskatchewan, recently hired a new General Manager and moved to a new, more visible, location. These changes offer Community Futures Ventures (CFV) an opportunity to promote their services more widely within Yorkton and east central Saskatchewan. CFV’s greatest challenge is exposure and awareness within the community. While Community Futures Saskatchewan hosts a website with links to each local Community Futures branch, CFV in Yorkton has no social media presence and only limited digital marketing. CFV’s website, www.cfsask.ca/ventures, has multiple outdated or blank pages and much of the content is text-focused. At the same time, CFV is working with cumbersome administrative processes that require streamlining and organizing. The purpose of this project is to develop a strategic communication, digital marketing, and social media plan to promote CFV as a local, approachable, and convenient resource for loans, training, advice, and programs for entrepreneurs in east central Saskatchewan. The intern will also be ideally situated to assess the current administrative processes and develop streamlined processes for CFV. The Mitacs intern will gain hands-on experience in working as a marketing professional and insight into marketing as a career while learning valuable transferable skills, such as communication, problem solving, and teamwork.

Faculty Supervisor:

Alesia Malec

Student:

Partner:

Community Futures Ventures

Discipline:

Business

Sector:

Finance and Insurance

University:

Suncrest College

Program: