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Social Media Marketing Specialist
COVID-19 introduced huge challenges to revenues for Ryders Eyewear. Because of COVID-19, there is much less demand for outdoor eyewear, so this negatively affected sales. I will support Ryders Eyewear as it undergoes a brand transformation. My specific duties will be helping to map out Ryders Eyewear’s new influencer recruiting strategy, contributing to marketing planning, and monetizing recruited influencers.
Faculty Supervisor:
Robert Helsley
Student:
Partner:
Ryders Eyewear
Discipline:
Business
Sector:
Retail trade
University:
The University of British Columbia
Program:
Business Strategy Internship
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