Strategic Business Assessment – Nautel Limited

As Nautel develops new products for its core markets, the company is also weighing its options to develop products which can take the company into new markets. This is an important decision for Nautel as the company must then determine where to allocate and invest the company’s finite engineering capacity. This project will carry out Nautel’s need for strategic assessments of various opportunities, including whether or not the company should transform its current business model. Presently operating with a direct sale of manufactured products model, Nautel focuses heavily on customer support. Based on the existing market environment, this model alone seems unsustainable. Therefore, this project will also assess whether it is in Nautel’s best strategic interest to incorporate the delivery of subscription services supported by Nautel products as well as Nautel technical capabilities.

Faculty Supervisor:

Eric Morse

Student:

Partner:

Nautel

Discipline:

Business

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

The University of Western Ontario

Program: