Strategic Business Development Process Design

Tuskhub is a growth consultancy that specializes in helping purpose-driven start-ups and scale-ups in various industries. While we’ve had success through word-of-mouth recommendations, we’re now seeking to expand our client base and attract new business. However, we lack a proven process to accomplish this goal. Therefore, this project aims to create an innovative process that allows Tuskhub to identify and reach out to its ideal customers effectively. To achieve this, the project will involve thorough research into existing best practices and software solutions that can help us pinpoint and connect with our target market. Additionally, given that many of our clients are cash-strapped startups, we’ll explore opportunities for grants and other funding options that can help them cover our costs. The project may involve leveraging new and innovative apps or reimagining existing solutions in novel ways. By the project’s end, we will have developed a new process that we can test with a list of clients and initiate outreach efforts. The successful completion of this project is essential to the long-term sustainability of Tuskhub’s revenue growth.

Faculty Supervisor:

Oleksiy Osiyevskyy

Student:

Partner:

TuskHub

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Calgary

Program: