Strategic Market Research Intern

The intern will be asked to develop a detailed market segmentation model and assess how key players in the model may be affected in the next 18 months and 36 months. If time allows the intern will also be asked to research strategies for reaching key client clusters in the absence of trade shows. The student will work closely with company founders to refine product focus, sales messaging and channels, in order to better respond to changes in the target market. The student will perform in-depth studies of target sectors, and individuals within target companies in order to identify applications where need for our product is likely to increase as a result of changes in the market driven by COVID-19.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Machinery Analytics

Discipline:

Business

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

The University of British Columbia

Program: