Strategic Marketing & Communications for Life Sciences Incubation

1. Our primary mandate at API is to advance research and innovation to commercialization by providing access to world-class industry expertise, services, and infrastructure. We focus on engaging and supporting life sciences product discovery and development initiatives, ensuring compliance with regulatory standards and driving innovation and commercialization through collaborative research, services, and programs that steward commercial success and workforce readiness. API’s incubation programs, for example, are designed to support early-stage life sciences companies with resources and guidance to accelerate their growth.
2. The project will address gaps in the effectiveness and visibility of API’s incubation programs. The primary challenge lies in enhancing program engagement and recruitment, optimizing outreach strategies to attract talent and partners, and positioning the program for long-term success. This will involve research into market needs, identifying the most effective communication and engagement strategies, and developing a comprehensive marketing plan that aligns with the needs of life sciences companies. Through a data-driven approach, the project will refine API’s outreach efforts, ultimately leading to greater program effectiveness and broader ecosystem impact.
3. The anticipated social and economic benefits are significant. By improving engagement and recruitment for API’s incubation programs, the project will directly contribute to the growth of Alberta’s life sciences sector, supporting companies and fostering innovation in areas such as health technology, pharma, and medical devices. The optimized marketing strategy will position API as a key player in the ecosystem, supporting the commercialization of life-saving innovations and driving economic growth through job creation and investment. On the social front, the project will lead to better health outcomes by allowing the program to foster the development of new therapeutic solutions and technologies that address pressing healthcare challenges.

Faculty Supervisor:

Iain MacPherson

Student:

Partner:

Applied Pharmaceutical Innovation

Discipline:

Business

Sector:

Professional, scientific and technical services; Retail trade

University:

MacEwan University

Program: