Synergiq Solutions

Synergiq (a small Canadian technology company) strives to improve the health outcomes for community members. Synergiq has built a state-of-the art peer-to-peer online healthcare community platform to connect community members – including patients, caregivers and family members – for peer emotional support. This project aims to develop a recommendation for Synergiq’s go-to-market strategy / marketing plan for their platform, with a focus on reproductive health and family planning – particularly those navigating fertility challenges. A refined go-to-market strategy / marketing plan for this initiative will benefit Synergiq in a) assessing whether this is an opportunity to invest significant resources in, and b) becoming laser-focused on outreach and execution.

Faculty Supervisor:

Elspeth Murray

Student:

Partner:

Synergiq Solutions

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Queen's University

Program: