It has been shown that topically applied gels, which contain menthol, result in a cooling sensation and reduce the sensation of pain. Because neuromuscular endurance activity leads to sweating and muscle pain we seek to discover the effect of BioFreeze on various forms of neuromuscular endurance activity and muscle soreness. This discovery will require 3 main research objectives, all of which will be conducted as research studies with the goal to be published in peer-reviewed journals. Performance Health will get the benefit of understating potential application of BioFreeze and potentially how to further market their product.
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