The POPcycle Launch

The POPcycle is an NB-based business that is bringing back the frozen treat delivery bikes to our region through the development of new business models. We connect with customers in three ways:
1. From community pools, ball fields and various outdoor events, The POPcycle bike will have a weekly schedule detailing where our bike will be travelling throughout the city.
2. We offer corporate sponsorship opportunities for businesses who would like us to attend their staff appreciation events, or fund an end-of-year sports team party or school event. We provide options for sponsor logos and messaging.
3. We can also attend special events, such as weddings, birthday parties or other special events.

Starting with one bike in the Fredericton area, we will sell frozen treats to various locations throughout the warmer months of the year. We are seeking a marketing-savvy student to assist with the creation and execution of a marketing and sales plan for the first year of operations as well as assistance with sales, customer service and operations as we launch our business.

Faculty Supervisor:

David Foord

Student:

Partner:

The POPcycle

Discipline:

Business

Sector:

Retail trade

University:

University of New Brunswick

Program: