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To create a business development and innovation process for the AirMatrix Sales Team
The project will include elements of in-depth research, designing and development of new methods and marketing strategies to increase the brand visibility and build AirMatrix’s pipeline. I will also be working alongside the Sales team to assist with strategic decision making, offering potential solutions to identify and overcome barriers to market entry as well as develop a sustainable Go-to-Market process that can be used in the long-run.
Faculty Supervisor:
Glenn Rowe
Student:
Partner:
AirMatrix Inc.
Discipline:
Business
Sector:
Professional, scientific and technical services
University:
The University of Western Ontario
Program:
Business Strategy Internship
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