Trainfo – Market Research Analyst

We are monitoring government infrastructure stimulus funding as a potential opportunity to generate sales, particularly with traffic engineering customers in US cities. We are also evaluating federal grant programs designed to help states and municipalities address traffic issues at rail crossings and learning how we can leverage these programs to support sales. We are also modifying our sales and marketing strategies to emphasize virtual and remote meeting experiences, including adapting our sales pitches to Microsoft Teams and developing digital booth material for virtual tradeshows and exhibits. As mentioned, we are also modifying our business operations to include emergency service providers as a new target market. The internship will support our go-to-market strategy for a new product for emergency responders. We expect this new product will help us stay on track with our ambitious growth plan and become market leaders in the US. Specifically, the internship will help us establish a pricing model, develop sales and marketing messages, identify candidate integration partners, assess competitors and competitive risks, and create sales methods and processes.

Faculty Supervisor:

Martin Halek

Student:

Partner:

TRAINFO

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Calgary

Program: