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According to research conducted in the International Journal of Research and Analytical Reviews, technology has revolutionized the field of Archaeology across the world. Technology has allowed researchers to use computers, electronics, satellites, and programs for analysis and interpretation. This change has allowed for the field of Archaeology to become less disruptive to the environment although this technology has come at a cost for researchers across the world.
ArchaeoSoft is an organization founded by Dr. Cora Woolsey in New Brunswick. Dr. Cora is an archeologist, and throughout her career has struggled with the lack of data collecting technology available. Thus, she created STRATUM. STRATUM is a platform for tablets and phones to help document archaeological sites online and offline. The platform allows users to conduct mapping, drawing, and fillable forms to make data reliable and efficient.
This project will focus on business development and innovation. It will help grow the capabilities of ArchaeoSoft by (1) helping to expand marketing, (2) and to improve user experience through changing and innovating the current STRATUM software’s user interface and guidebook. Expanding ArchaeoSoft’s brand awareness will help broaden the clientele for the STRATUM software, and in return, help further the field of Archeology.
Stephen Grant
ArchaeoSoft Inc.
Business
Manufacturing
University of New Brunswick
Business Strategy Internship
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