True Vision Marketing Strategies

The scope of the internship is to focus on business strategy and marketing during the relaunch of True Vision in light of the Covid-19 restrictions. The key activities that will be undertaken by the intern will be to regularly meet and work with the Vision Center manager to first get a comprehensive understanding of the business, from budget and resource limitations, to past strategies and marketing plans, and then to current challenges and anticipated obstacles if Covid-19 restrictions change. The intern will also create a proposed strategic plan and marketing plan, from both the data provided by the center, as well as research by the intern on the current demographic of spruce grove and other business plans for relaunch.

Faculty Supervisor:

Grant Wilson

Student:

Partner:

True Vision – Eye Center

Discipline:

Business

Sector:

Health and Related Sciences & Technology; Retail trade

University:

University of Saskatchewan

Program: