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UNBGSA Business Strategy Internship
The Mitacs Business Strategy Internship program enabled UNB Graduate Student Association, a non-profit representing over 1500 graduate students to develop new business strategies for responding to challenges affecting its retail operations due to significant changes in revenue and marketing situations as a result of the pandemic crisis. The project assisted in developing business models, marketing strategy, and customer experience strategy that would increase revenue while operating with restrictions imposed by public health authorities in response to the COVID-19 crisis.
Faculty Supervisor:
Ibrahim Shaikh
Student:
Partner:
UNB Graduate Student Association
Discipline:
Business
Sector:
Education
University:
University of New Brunswick
Program:
Business Strategy Internship
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