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The research project will look at the appeals, elements, and themes present in luxury goods advertising and determine how luxury brands can integrate pro-social and empowerment messages into its advertising targeted toward women. This will be examined in the context of jewelry advertising as the partner organization for this project, Hillberg & Berk, is a Canadian jewelry company with the goal to create a purpose-driven international brand to empower women through design.
Barbara Phillips
Stephanie Pankiw
Hillberg & Berk Accessories
Business
Finance, insurance and business
University of Saskatchewan
Accelerate
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