Upgraded: Strategic Innovations in B2B Communication

The proposed project aims to create and implement new strategies for business-to-business (B2B) outreach. By developing innovative approaches to engage with other businesses, the project seeks to enhance communication, build stronger partnerships, and drive growth. The expected benefit to the partner organization includes increased reach, more effective lead generation, and higher revenue through targeted B2B interactions.

Faculty Supervisor:

Sidney Shapiro

Student:

Partner:

Upgraded

Discipline:

Business

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

University of Lethbridge

Program:

Business Strategy Internship

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