Using Predictive Analytics to Improve Inside Sales Performance

Lately, predictive analytics as emerged as a vital area of study for both researchers and practitioners. This trend researches into large volumn of data for hidden patterns and relationships to gain data-driven insights and predict future outcomes. Predictive analytics can help the inside sales industry obtain optimum value from a large amount of data they have in their possession. In this research, we will leverage predictive analytics to help improve inside sales performance. The outcome of this research will help practitioners understand how predictive analytics can help guide day-to-day operations, improve decision making, define future strategies and drive inside sales performance in a highly competitive market space.

Faculty Supervisor:

Morad Benyoucef

Student:

Alhassan Abdullahi Ohiomah

Partner:

VanillaSoft

Discipline:

Business

Sector:

University:

University of Ottawa

Program: