Vana Health and Capilano University

VANA Health, a pioneering Canadian-owned company specializing in liquid nutritional supplements, is focused on expanding its presence in the Canadian market. Despite its success in the UK, the company faces the challenge of building brand awareness and trust among Canadian consumers. To address these challenges, VANA Health aims to optimize its online presence for Canadian audiences, secure the necessary funding, and leverage strategic partnerships with Freed Hotels and Resorts and Canada Snowboard. This project will involve a team of Capilano University interns, each bringing specialized expertise in web development, financial management, marketing, sponsorship coordination, and social media strategy. Their collective efforts will ensure VANA Health’s successful transition into the Canadian market, enhancing the brand’s visibility and credibility.

The deliverables of this project are comprehensive and impactful. The interns will redesign VANA Health’s website for Canadian consumers, develop a robust financial strategy, execute targeted marketing campaigns, manage sponsorships and events, and create a Canada-specific social media strategy. These initiatives will position VANA Health as a trusted Canadian brand and contribute to the broader societal goal of improving public health through accessible nutrition. The project’s success will be measured by tangible outcomes, including a fully optimized website, secured funding, effective marketing campaigns, and a solid social media presence, which will play a crucial role in VANA Health’s Canadian market expansion.

Faculty Supervisor:

Jacqueline Clarke

Student:

Partner:

Vana Health

Discipline:

Business

Sector:

Manufacturing

University:

Capilano University

Program: