Verity Common Inc. – Digital Transformation Intern

As part of the student’s on-boarding process, we will undertake a strategic analysis of the current business as it stands on that day (e.g., SWOT, PESTEL). From there, the Intern will participate in on-going work that will test the strategic directions we identify together, in order to determine what we should do moving forward. This Internship is by its nature strategic – we’re looking to reimagine our business and where it’s headed. This may be a small pivot, or it may be redeveloping ourselves in a totally new way to do a totally different kind of work. We remain open to where our testing takes us. The Intern will contribute to investigating and identifying the future course of our business – an important and frankly critical contribution. Contributions will include:
+Conducting foundational research on digital transformation opportunities (including in-field marketing and advertising experiments)
+Prepare digital transformation plan
+Create brand and digital marketing elements for chosen strategies and new areas of business (e.g., design, web, social, etc.)

Faculty Supervisor:

Martin Halek

Student:

Partner:

Verity Common Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Calgary

Program: