Wisertech Sales and Marketing Accelerator

The objective of this project is to develop and execute a sales and marketing strategy for Wisertech Solutions. Wisertech is a producer of highly advanced sustainable marine equipment. As a start-up company that has been mainly focused on R&D projects since its conception, there is a clear need to develop a sales and marketing strategy for their initial primary product of solar tracking technology, which is a solar panel for ships that rotates to track the sun to maximize power generation efficiency. The marketing strategy will be based on consumer research, which will be conducted as part of the project.

Faculty Supervisor:

Brock Smith

Student:

Partner:

Wiser Marine Technologies Ltd.

Discipline:

Business

Sector:

Clean Technology; Energy and Utilities; Ocean Tech

University:

University of Victoria

Program: