YBC Digital Marketing and Sales Accelerator

This project will help Youghall Beach Company (YBC), a small business in New Brunswick, create a complete digital marketing plan from the ground up. YBC sells beach-inspired clothing and gifts that celebrate the local culture and coastline, but it currently has little online presence. With help from an intern, the company will set up and run social media accounts, plan and post content regularly, and learn how to track and improve results. By the end of the project, YBC will have a strong, consistent digital strategy that helps connect with more customers, grow its brand, and support future business success.

Faculty Supervisor:

Morrie Mendelson

Student:

Partner:

Youghall Beach Company

Discipline:

Business

Sector:

Retail trade

University:

University of New Brunswick

Program: