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York9 FC
York9 FC are looking at the viability to forming a Women’s Team to compete in League 1 Ontario. The objective of this project is to develop a sponsorship sales pipeline and execute/generate revenue that will assist in funding the women’s League 1 Ontario project. The anticipated activities include creation of sales materials and packages, customer relationship management, outbound marketing, pipeline development; sponsorship acquisition, and sales.
Faculty Supervisor:
Nick Bontis
Student:
Partner:
York9 FC
Discipline:
Business
Sector:
Arts, entertainment and recreation
University:
McMaster University
Program:
Business Strategy Internship
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