Related projects
Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
Through the use of a community-based social marketing strategy that focuses on perceived benefits and barriers to urban cycling for transportation, the research project will serve to expand the services and usage of BikeChain: the University of Toronto’s not for profit bicycle repair shop. The work will increase the reach of BikeChain’s services within the campus population and provide a social platform to engage and support the uptake of cycling behavior. In addition, it will also create a strategy for increased revenue from sales and services to better support the delivery of BikeChain’s programs.
Dr. Beth Savan
Grant McLean
BikeChain
Environmental sciences
Service industry
University of Toronto
Accelerate
Discover more projects across a range of sectors and discipline — from AI to cleantech to social innovation.
Find the perfect opportunity to put your academic skills and knowledge into practice!
Find ProjectsThe strong support from governments across Canada, international partners, universities, colleges, companies, and community organizations has enabled Mitacs to focus on the core idea that talent and partnerships power innovation — and innovation creates a better future.