Adoption of Frictionless Retail Technologies: Key Factors and Impact

This project will study consumer experience and reaction to shopping in a frictionless or autonomous store environment. Fricitonless stores offer a no-cashier shopping experience using advanced technologies such as computer vision , weight sensors and light sensors. The adoption of some or all aspects of this technology has significant potential benefits for retailers in terms of automated inventory tracking, shopper journey mapping, and reduced labour. The technologies offer a more efficient shopping experience for consumers. Very little is known about shopper experience and perception of such technologies. Part of this project will involve comparison consumer reaction to these technologies in two countries – Canada and Germany. The project will provide actionable insights for retail companies seeking to invest in such technologies, enabling them to make innovation decisions backed by evidence.

Faculty Supervisor:

Ramesh Venkat

Student:

Partner:

HTWG Konstanz - University of Applied Sciences

Discipline:

Sociology

Sector:

Artificial Intelligence; Technology

University:

Saint Mary's University

Program: