Analysis of Big Data Implementation to Enhance Soccer in Brazil

This research will explore factors contributing to the adoption rate of big data sports analytics in Brazils’ soccer industry. The participating student will conduct interviews with major Brazilian soccer clubs and sport statistic companies to assess the root problems, perform secondary research to support analysis, and explore potential alternatives to enable Brazilian soccer clubs to implement big data analytic. The goal of this research is to identify a feasible strategy to accelerate the adoption of data analytic and solve several major challenges of soccer clubs such as player management, fans engagement, and performance insight.

Faculty Supervisor:

Daniela Blettner

Student:

Christopher Maringka

Partner:

Discipline:

Business

Sector:

University:

Simon Fraser University

Program:

Globalink Research Award