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Artificial Intelligence (AI) has permeated various sectors, including the creative industry, moving traditional workflows, offering economic potentials, and introducing novel social problems (or upscaling previous ones). In the film industry, AI technologies are increasingly employed for tasks ranging from screenwriting to VFX, in situations ranging from the management of major investments in film production for blockbuster movies to experimental filmmaking.
Most of what is said and written about AI and society, especially in the film industry, is speculative. There are few studies based on actual descriptions of the uses of AI applications. Those would give a better understanding of the current state of AI technologies, how they are integrated into creative workflows, and how they affect the production and distribution of films. For my Globalink Research project, I am going to work in a group that is providing such studies: the “AI and Cultural Production” research group at the University of Amsterdam. By learning from their critical approach to studying AI in European filmmaking practices, and mixing it with my previous work in a film cooperative, I will propose a theoretical framework based on the possibility of a Cooperative AI.
Florence Millerand
University of Amsterdam
Sociology
Education
Université du Québec à Montréal
Globalink Research Award
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