Assessment and Implementation of a new Club licensing and accreditation system

Across Canada, the amateur sport system continues to face mounting criticism and dissatisfaction with the traditional delivery of sport participation opportunities. As result, many young Canadian athletes are abandoning the sport system in favour of opportunities offered by private enterprises. Thus, the sport system has subsequently been fractured due to a decreasing number of participants, a decline in qualified coaches, unbalanced competition, and the overall decline of the capacities of local amateur sport clubs. Over the past five years, the popularity and participation in basketball has grown an unprecedented amount. To effectively manage and maintain this growth, Canada Basketball has committed to modernizing the amateur basketball system and a central focus of these efforts is the creation and implementation of a new club licensing program. The internship will involve conducting an environment scan, interviews, and survey of key stakeholders to inform the club licensing strategy. The results will also inform the marketing strategy for this initiative to encourage community-based basketball clubs to enhance their professionalism by developing operational standards and improving their accountability on program delivery.

Faculty Supervisor:

Ann Pegoraro

Student:

Partner:

Canada Basketball

Discipline:

Sociology

Sector:

Arts, entertainment and recreation

University:

University of Guelph

Program: