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CEO
Trimac faces a challenge in developing quality customer leads for our financial offering. The process we currently employing is tracking news published in industry newsletters and finding contact information for companies in the news item. This approach has been somewhat successful but improvement is warranted as it certainly has not identified the full universe of potential investors. Trimac wishes to develop an more robust marketing strategy to be incorporated in future business development efforts.
Faculty Supervisor:
Norah McRae
Student:
Partner:
Trimac Renewable Royalties
Discipline:
Business
Sector:
Finance and Insurance
University:
University of Waterloo
Program:
Business Strategy Internship
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