Co-op Marketing and Communications Assistant

The COVID-19 crisis is compounding many of the mental health challenges the vulnerable youth in our program already face. We, and our school district partners, have seen an increase in anxiety, depression, suicidal ideation, addictions, and trauma. A number of families have lost income and are experiencing food insecurity, heightened anxiety, and hopelessness. In response, Take a Hike pivoted: We moved all programming online and proactively engaged youth.
As a result, we have a new online offering. An intern would add valuable skills, time, and energy to our team and assist us in moving forward with planned marketing and communications projects.

Below is a (shortened) list of activities the intern could be involved with and develop. We would be happy to tailor the scope of the internship to meet the ability of the intern.
– Google Analytics data collection and reporting
– Search engine keyword research to optimise new content on website and reach our key audiences with information regarding mental health services available across BC
– Target audience research and benchmark research – i.e. compiling data around best times to post on each platform for our various stakeholders
– Updating website content for SEO. We use Squarespace and it is quite straightforward to TOBECONTINUED

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Take a Hike Foundation

Discipline:

Business

Sector:

Education

University:

The University of British Columbia

Program: