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Digitization and technology are becoming crucial to understanding and meeting customer needs, and ultimately surviving in this rapidly changing marketplace. As such, Criterium has recognized the need to build a more robust, innovative, and competitive consulting capability around digital transformation (a marketing and organizational innovation project). This is crucial for Criterium’s economic viability and growth aspirations for 2022 and beyond. Further, by more robustly building out this capability, we will be better equipped to support our clients with their digital transformation efforts.
Martin Halek
Criterium Group
Business
Management of companies and enterprises; Professional, scientific and technical services
University of Calgary
Business Strategy Internship
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