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Development of an intelligent video technology – iVIDEO
The managers of HIT FILM Inc. believe that iVIDEO, compared to static information websites and those with standard videos, and a chatbot, provides a more interactive, playful, and personalized way of presenting content and information and improves the quality of browsing and navigation experience and users’ engagement, and consequently enhance the conversion rate (e.g., registration, purchase, mail registration for next step, etc.). They are seeking research-based proof for their belief.
Faculty Supervisor:
Marc Alexandre Tomiuk
Student:
Partner:
Film Hit Inc.
Discipline:
Business
Sector:
Information and cultural industries
University:
HEC Montréal
Program:
Business Strategy Internship
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