Digital Transformation for the Performing Arts Industries

As a subsector within the creative industries, the performance arts industry has been particularly hard hit by COVID-19 and subsequent repercussions related to stay at home orders and social distancing measures to control the spread of the disease. With this project, I will be addressing challenges related to the recovery of the performance arts industry in the short and medium term, as well as exploring sustainable hybrid solutions for the long term. In close consultation with the Toronto Alliance for the Performing Arts, I will be developing digital transformation strategies that integrate digital tools or solutions in a meaningful and purposeful way, in order to both satisfy the needs and desires of audiences and customers, and so that the organization and others like it can sustainably weather future crises. Given this unique turning point, in which we are designing both digital solutions and hybrid possibilities for when the economy opens up in a larger and more sustained way, this iterative development work will take into account audience experience, as it relates to scale, collective experience, participation and intimacy, core aspects of the public experience of cultural offerings.

Faculty Supervisor:

Ramona Pringle

Student:

Partner:

Toronto Alliance for the Performing Arts

Discipline:

Sociology

Sector:

Arts, entertainment and recreation

University:

Toronto Metropolitan University

Program: