EPS Student Grant Application

The Edmonton Police Service has seen a decrease in application numbers from 2019 to current. Socio-policital events locally and across North America pose a hurdle to re-build the public image of police in Edmonton, and by extension a policing career across Canada. The challenges the service faces includes increased action on diversity, social supports and integrated approaches/improvements to services provided to the public. This poses an opportunity to showcase how the EPS is responding to both internal and external pressures that drive the mandate and mission of the EPS; dedicated to protect, proud to serve. This opportunity aligns with EPS strategic initiatives including ‘Commitment to action’ launched by the EPS Chief of Police and EPS Recruiting initiatives regarding outreach and strategic support to underrepresented communities to strengthen public trust. This project will directly support the Edmonton Police Service to achieve new strategies aligned with recruitment marketing to underrepresented communities that may face additional barriers. The project aims to further develop existing EPS Recruitment marketing/communication tactics, while leveraging potential partnerships with diverse community groups in Edmonton and across Alberta. Devising new and creative ways to market a policing career in a challenging environment will help shift public perception about Policing; supporting a long-term goal to increase application numbers to the EPS.

Faculty Supervisor:

Ryan Young;Kennedy Clayton

Student:

Partner:

Edmonton Police Service

Discipline:

Business

Sector:

Public administration

University:

Northern Alberta Institute of Technology

Program: