Etude de marché de la géolocalisation des baleines dans l’industrie maritime européenne

Ship strikes are one of the leading causes of whale deaths. Thanks to artificial intelligence, Whale Seeker has created a technology capable of simplifying the monitoring of whales to reduce ship strikes. Recently created in Montreal, Whale Seeker is a B-Corp certified company that is not yet established in Europe, and would like to have a market study of potential customers.
This project will allow us to understand the the motivations and expectations of the european maritime industry regarding issues related to the protection of cetaceans. Thus, my project consists in conducting an european market study for the company. Thanks to this work, Whale Seeker will be able to better identify their future potential customers and achieve an optimal positioning.
Whales play a key role in the quest to reduce greenhouse gases because they store a very large quantity of carbon and promote the growth of phytoplankton. This work will combine the challenges of maritime freight in a context of global warming, with the protection of endangered species.

Faculty Supervisor:

Stephan Vachon

Student:

Partner:

Whale Seeker

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

HEC Montréal

Program: