Exploring the Viability and Effectiveness of the IModel within Ontario Soccer

Ontario Soccer is a nonprofit organization whose board of directors and executive staff provide leadership and support for the advancement of soccer in collaboration and cooperation with membership, partners and other stakeholders by providing exceptional and sustainable programs and services. The Association is made up of 21 District Offices and several Associate Members namely regional and provincial leagues. The District’s membership are the more than 600 Youth Clubs and Senior Clubs across Ontario. To ensure soccer progamming is player focused and developmental in nature, the IModel concept was created as an innovative soccer program structure designed to integrate stakeholders and existing competitive structures (https://www.ontariosoccer.net/imodel). The goal of IModel is to unify the soccer community and continue moving the game forward by introducing solutions and concepts that addresses a number of difficult questions related to length of the season, self-determination, adequate level of competition, seasonal periodization, promotion & relegation, and affordability. To determine if this business strategy is viable, effective and sustainable a program evaluation is necessary.

The site for the pilot test programme evaluation is the central region (geographically central to the Greater Toronto Area) of Ontario Soccer.

Faculty Supervisor:

Shannon Kerwin

Student:

Partner:

Ontario Soccer

Discipline:

Sociology

Sector:

Arts, entertainment and recreation

University:

Brock University