IMMERSe Gamification and Organizational Development

Gamification is the use of game-like mechanisms in non-game settings to motivate people and achieve goals. IMMERSe and ODScore are collaborating to investigate how gamification can be used to help people manage tasks and attain goals in workplace settings. Individuals in teams and organizations around the world are trying to adopt Lean and Agile goal attainment practices, which have game-like mechanics, e.g. moving physical tokens across boards. We want to know if amplifying the game-like attributes of these practices will help people adopt Lean and Agile goal attainment. Also, people tend to adopt these practices in a fit of enthusiasm and then abandon them after a few weeks. We are interested in seeing if gamification can help people to re-engage and start using goal-attainment practices again. Specifically, we are interested to see if there are gamified solutions better suited for different situations, depending on individual characteristics or team cultures. If so, this can form the basis of a new consulting practice that may include tools and assessments. At a minimum, the findings of this research can be used for advisory purposes to help people use and adopt Lean and Agile techniques.

Faculty Supervisor:

Neil Randall

Student:

Partner:

ODScore

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

University of Waterloo

Program: