Investigation of Consumers’ Perception Toward Sustainable Product Attributes of Consumer Electronics: A Canadian Case Study

The proposed research attempts to understand Canadian consumers’ perception toward sustainable product attributes of consumer electronics products and factors affecting the consumers’ choices concerning sustainable consumer electronics during product purchase. The study uses the Theory of Planned Behavior (TPB) as its theoretical framework and further attempts to extend the TPB by incorporating additional constructs such as environmental concern and environmental knowledge in it. Data will be collected using a mixed method consisting of a self-administered questionnaire survey and focus groups. The data collected from the survey and focus groups will be analyzed with the help of structural equation modeling (SEM) and the content analysis technique, respectively.

Faculty Supervisor:

Jay Park

Student:

Partner:

Cheil Canada

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

Toronto Metropolitan University

Program: