Juniper Genomics Social Media Monitoring and Strategy Development internship

Juniper Genomics is a forward-thinking company that uses advanced genetic technology to help people going through IVF (in vitro fertilization) make more informed decisions and improve their chances of having a successful pregnancy. While their science is cutting-edge, they currently lack a strong digital presence, especially on social media. This makes it hard for potential patients, healthcare providers, and industry partners to learn about their services and the important work they do. The goal of this project is to build a structured social media monitoring and engagement strategy that helps Juniper Genomics better understand how people are talking about fertility and genomics online. Using a tool called Mentionlytics, the intern will set up systems to track mentions of the company, monitor industry trends, analyze competitor strategies, and measure how people feel about fertility-related topics. With this information, Juniper can refine their messaging, improve brand awareness, and stay responsive to the needs and concerns of their audience. The project will go beyond day-to-day tasks by establishing a long-term system for collecting insights and turning them into action. It requires knowledge of social media analytics, digital marketing, and competitive research. Weekly reports will be shared with the leadership team, and a final presentation will offer clear recommendations for how Juniper Genomics can grow its presence, connect more deeply with its audience, and continue to lead the conversation in fertility care. This work will help the company reach more people, share its mission, and stay ahead in a fast-changing industry.

Faculty Supervisor:

Shirley Chen

Student:

Partner:

Juniper Genomics

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Wilfrid Laurier University

Program: