Knowledge Translation and Simulation: the Viability of Teaching Financial Literacy through Gameful Design

The project seeks to make online management of credit card usage easier by developing new design methods for making information easier to understand in digital platforms. Through rhetorical accommodation, or the process of translating complex information into simpler forms, the project will improve TD’s web-based (EasyWeb) and mobile (TD App) platforms so that credit card usage and payment will be easy to understand. This research is important because it studies the ways financial service providers like TD can improve customer satisfaction. The project will establish new methods of gameful design which could include visualizations, for example, to inform TD’s customers on credit card habits in an informative, subtle, and respectful way. The guidelines would aid consumers making educated decisions and obtain more financial freedom as they better understand the product and services available to them. This could result in adoption of more TD products and increase in consumer spending habits.

Faculty Supervisor:

Lennart Nacke

Student:

Partner:

Toronto-Dominion Bank

Discipline:

Sociology

Sector:

Finance and Insurance

University:

University of Waterloo

Program: