L2M – IsoStage: bringing Overcoming Isometrics training to general fitness.

IsoStage is a high-tech, revolutionary fitness device inspired by the founder’s background in kinesiology and personal interest in strength training and body building. The idea emerged from the realization that there is a clear absence of devices or convenient methods catering to overcoming isometrics (OI) training – a technique that has incredible potential to build muscle. Traditional approaches to OI training lack the means to objectively measure force exerted during exercises, which makes it impossible to progressively overload or track improvements being made.
IsoStage is an innovative solution to a relatively niche problem, and the other problem being solved is the niche-ness of OI training itself. Over the past ~decade, there has been a significant shift in fitness trends from aerobic-based to resistance training. Many average people (ie. non-athletes or physique competitors) have come to appreciate the benefits of lifting weights, but have never heard of OI. The vision for IsoStage goes beyond the physical product, the founding team aspires to build an entire brand that advocates for OI training through raising awareness, providing education.
The Lab to Market – Validate program presents an invaluable opportunity to gain a comprehensive understanding of the target market and ultimately validate the potential of IsoStage. The immersive process will not only deepen understanding of user needs, but also contribute refining the founders’ research and communication skills. The data acquired will be used towards crafting a compelling pitch with the ultimate goal of securing funding for the project.

Faculty Supervisor:

Simon Ford

Student:

Partner:

I-INC Foundation for Business Development

Discipline:

Life Sciences

Sector:

Professional, scientific and technical services

University:

Simon Fraser University

Program: