Marketing & Digital Content Specialist

GT Race Experience is a tourism-based business focusing on giving customers a real-life race experience. The changes due to Covid?19 have resulted in the loss of our primary marketing avenue of attending and hosting in?person public displays. Pivoting in this post?Covid?19 times GT Race is changing our marketing tactics from in?person presentations to a stronger online presence. Thus the project for the intern will be digital marketing, content creation, and social media marketing. Using existing data they will conduct a strategic analysis of existing client information to develop more focused/targeted marketing campaigns to better reach our key demographics. In addition to marketing new projects launched in 2021, and finding new demographics.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

GT Race Experience

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

The University of British Columbia

Program: