Mobile Application & Marketing Project

Ksalsuti Wellness Resources is a Mi’gmaq non-profit organization located in Oromocto, New Brunswick. Our goal is to support the social and emotional well-being of children and youth by creating culturally inclusive resources. Ksalsuti hired an intern in the spring of 2023 to create a mobile application to extend the exposure of its newly published books, the Turtle Island Series. The books were designed to provide critical social and emotional well-being tools to children that can be used at home and in the classroom. The mobile app featured a read along function whereby elders read out the story in Mi’gmaq and Wolastoqey. Each page in the book is displayed in the app. On each page the reader is able to play the audio version of the book in Wolastoqey and Mi’gmaq. Hy Pham was chosen as the co-op student who completed the proof of concept for the mobile app under the supervision and guidance of Dr. Paul Cook. Hy was able to complete a proof-of-concept for the mobile app. By obtaining Mitacs funding, we can hire another student to expand beyond the initial phase of the project and complete more language translation recordings for the mobile app. Ksalsuti is also seeking to further develop and implement its marketing strategy. This involves updating the user experience of our website, as well as creating social media content. Ksalsuti would benefit from gaining more momentum in marketing and developing a greater network for our products and services, especially for the mobile app being developed.

Faculty Supervisor:

Paul Cook

Student:

Partner:

Ksalsuti Wellness Resources

Discipline:

Computer science

Sector:

Health and Related Sciences & Technology; Public administration

University:

University of New Brunswick

Program: