Multi-Channel User Acquisition Marketing System – ShopHopper

Okanagan College interns to develop Multi-Channel User Acquisition Marketing System for technology start-up, ShopHopper.
Interns will develop a multi-channel marketing system to allow ShopHopper to hit user acquisition and sales goals. This research and applied project will involve the development of detailed processes for each type of marketing initiative, testing and re-testing different content strategies and channels, consistent creative content development specialized to each marketing channel, strategic community development on social media, and the successful execution of blitz public relations and legacy media campaigns. With a researched and developed marketing system, ShopHopper will be able to reach user acquisition milestones and also give local retailers the growth marketing sales channel needed to scale their eCommerce business, compete with big-eCom/big box stores, and sustain themselves as independent retailers.

Faculty Supervisor:

Aidan Cole

Student:

Partner:

Shop Hopper;Economic Trust of the Southern Interior

Discipline:

Business

Sector:

Retail trade

University:

Okanagan College

Program: