Nuwatech MarketResearch Internship

The project objective is to help improve knowledge regarding customer perspectives of conventional CRM systems and AI innovations for car dealerships in Canada. The integration of AI in a CRM designed for car dealerships can improve their operational management with many financial benefits. For example, it helps to generate leads organically while saving the cost of buying leads from third parties. The project aims to educate the car dealership market, so they adapt to the use of an AI-CRM in their businesses, from creating blogs with educational content, interviews with the key market players, etc. The intern will help research the car dealerships market with the prospect of CRM adaptation in the operation and management of car dealerships. Strong communication and writing skills are expected, as the intern will interact with prospects and customers, and will create educational blog content.

Faculty Supervisor:

Sandy Staples

Student:

Partner:

Nuwatech

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Queen's University

Program: