Orange Orange Technologies Ltd

Orange Orange Technologies Ltd is a growing software consulting firm specializing in SAP, Salesforce, ZOHO, and ERP solutions, helping businesses optimize their operations through seamless system integration and digital transformation. As the demand for enterprise software solutions increases, the company faces the challenge of expanding its market reach, identifying high-potential clients, and enhancing engagement strategies in a highly competitive industry. Traditional lead generation and sales processes are time-consuming and may not fully capitalize on data-driven insights, automation, and emerging trends in business development. The key innovation challenge is to design and implement an improved business development framework that integrates AI-powered analytics, automated lead generation, and strategic digital marketing to enhance client acquisition and long-term partnerships. This project will go beyond routine sales and marketing activities by developing and testing new methodologies for data-driven decision-making, refining customer outreach strategies, and improving the efficiency of business development processes. The intern will play a critical role in researching and applying innovative CRM strategies, implementing automation tools, and exploring untapped market segments to create a scalable, technology-driven business development model. Solving this challenge requires expertise in business strategy, sales, digital marketing, CRM platforms, data analysis, and emerging sales technologies to develop and implement solutions that enhance Orange Orange Technologies’ market position and drive sustainable growth.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Orange Orange Technologies Ltd

Discipline:

Business

Sector:

Information and cultural industries

University:

Kwantlen Polytechnic University

Program: