ParticipACTION’s physical activity promotion standards: Enhancing inclusion and accessibility among equity-deserving groups

ParticipACTION is Canada’s leading physical activity promotion brand with a mission to support all Canadians to be more active. The goal of this research is to enhance the organization’s physical activity promotion practices for individuals who experience health inequities by identifying inclusive physical activity promotion strategies that currently exist, evaluating perceptions of ParticipACTION as a brand, and developing standards that can be used within physical activity promotion organizations to improve their inclusion and accessibility. This case study will primarily focus on enhancing the inclusion and accessibility of physical activity promotion practices for people with disabilities, and it will guide future work to support physical activity participation among ParticipACTION’s target equity-deserving groups including women and girls, as well as newcomers. Findings will contribute to ParticipACTION’s goal for all Canadians to feel they are reflected in the organization’s work, ultimately fostering greater physical activity participation, health, and wellbeing among the population.

Faculty Supervisor:

Rebecca L. Bassett-Gunter

Student:

Partner:

ParticipACTION

Discipline:

Sociology

Sector:

Arts, entertainment and recreation; Other services (except public administration)

University:

York University

Program: