Peg City Car Co-op – Private Fleet Management Project

My Partner organization- Peg City Car Co-op operates a carsharing service locally in Winnipeg.

The goal of the project is to establish a business case for the Peg City Car Co-op to achieve their goal of working with the City of Winnipeg to manage part of the city’s fleet of non-specialized vehicles. The project is divided into four stages. The first stage is to conduct a literature review on the history, variants and benefits of carsharing. This will help me know more about the industry and how it came to be. In the second stage where I will reach out to various other carsharing organizations that have already reached Fleet management agreements or worked with Municipalities. This questionnaire will help to know the challenges faced by those organizations, and the outcomes achieved, which will be documented in the stage two literature review. After establishing precedents, in the third stage, I will engage with the Winnipeg Fleet Management Agency (WFM) to know their needs and how the Co-op could help them. The final stage will consist of preparing a business case outlining the costs, benefits and challenges to overcome, including a set of steps to bring the plan to action.

Faculty Supervisor:

James Townsend

Student:

Partner:

Peg City Car Coop

Discipline:

Business

Sector:

Real estate and rental and leasing

University:

University of Winnipeg

Program:

Business Strategy Internship

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