Salon S.O.S

The chosen candidate will have 2 main mandates:
1) create an innovative business development strategy to reach the food and beverage industry. We have a unique app that can help those industries reinvent themselves and improve customer engagement and retention. We need a creative way to penetrate this market to gain awareness and deliver real value to the small business owners;
2) create and execute a strategy to revolutionize the Salon S.O.S. communication strategy. How do we use emerging technology and digital platforms to differentiate ourselves and attract our target customer? An innovative communication strategy is critical to capture people’s attention
The innovation to be developed will be both on the strategy level (conception) and execution level (delivery of communication). These mandates will not only help Salon S.O.S. reach a larger audience and serve more small businesses, but it will help the intern develop important skills around digital marketing, innovation and development, strategic thinking and creative problem solving.

Faculty Supervisor:

John-Paul Ferguson

Student:

Partner:

Salon S.O.S.

Discipline:

Business

Sector:

Information and cultural industries

University:

McGill University

Program: