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The proposed research is a study to test the effectiveness of a health promotion campaign to increase physical activity delivered via WhatsApp to Mexican adolescents. We believe that adolescents who receive three weekly PA promotion messages via WhatsApp will increase their physical activity. Youth aged 15-17 will be recruited from three regional high schools. Changes in physical activity will be assessed with wrist accelerometers (i.e. fitbits) from the University of Guadalajara. Youth will be divided into two groups: 1) Control, which will receive unrelated messages 3x weekly (e.g., messages about recycling) and; 2) physical activity promotion 3x weekly. The two groups will be measured again at 12 weeks. I will take into account the age, sex, and gender of the youth and see if any of these factors influence the effects of the health promotion campaign. All COVID-19 precautions recommended by the local public health officials will be followed.
Lucie Lévesque
Universidad de Guadalajara
Sociology
Education
Queen's University
Globalink Research Award
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